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Increase Your Retail ATV: The Definitive Guide to Boosting Customer Spend

Picture this: Sarah walks into your store with a $20 bill burning a hole in her pocket. She's eyeing that cute sweater, ready to make her purchase and dash. But here's the plot twist—by the time

Are Footfall Counters a Worthwhile Investment for Improving My Retail Business Performance and ROI?

Yes: Footfall counters consistently deliver measurable ROI for retail businesses by boosting conversion rates, optimizing labor costs, validating marketing effectiveness, and improving store layout

The Definitive Guide to Converting Browsers into Buyers

Introduction The Psychology of In-Store Conversion: Understanding the "Browser" Mindset The Human Element: Empowering Your Staff as Conversion Catalysts Optimizing the Physical Space: Layout,

How to Increase Conversion in Your Store

Imagine this, a customer walks into your store, curious about what you offer. They have a look around, pick up a few pieces off the shelf, but ultimately leave empty handed. Now picture that same

Understanding ATV: Boosting Your Basket Size with Superior Selling and Customer Service

Average Transaction Value or ATV is essentially the average value of a shopper’s basket. In stores where the product is more expensive and you’re selling high ticket items like cars, boats or

Staff to Customer Ratio: The Solution to Higher Retail Revenue?

When your retail sales are on a decline, minimizing unnecessary expenditure is crucial and is a top priority for everyone managing a bricks and mortar retail store. One of the highest variable costs

Why NOT Monitoring DPV is Costing your Store Sales

Dollars Per Visitor (DPV) is a metric that measures the average dollars per visitor in a store. This kind of metric provides valuable insight in not only retail scenarios but also food and beverage

The BIGGEST Mistake Retailers Make When it Comes to CLOSING a Sale

We’ve seen it time and time again, a shopping experience in a store that comes out the gate, at a great pace. The sales rep nails their greeting with a "good morning" or "good afternoon" and

Why Everyone Should Work in Retail (at least once)

We really love retail! It’s kind of our thing and we’re super passionate about the possibilities retail presents. There is endless potential for change and innovation in the retail industry and

Can Truly Epic Customer Service be Trained?

While there are certainly some people out there who should never, ever be in a customer facing role…like EVER! On a whole, we believe that yes truly epic customer service can be taught. It all co

Retail Terminology Every Store Owner Should Know

Anchor Store Your anchor store, or sometimes known as “key tenant” is usually the biggest well known brand in your mall, shopping center or retail precinct. If you’re a smaller retailer, Anchor

Bellwether is a People Counting and Footfall Monitoring Software Company

First founded in 2014, Bellwether is a tight knit team of retail experts. What started in New Zealand as a small family run company has quickly grown into a global operation. As a company we pride

Integrate into point-of-sale (POS)
and add value to your footfall data

Target lost
sale opportunities

Software that gets results and drives success for your space

With the Bellwether software you will be able to identify missed sale opportunities as well as spot where your team may be letting you down and need further training.

Smart software that integrates easily with your existing tech stack

All data can be downloaded into .csv format or exported as required. This can be beneficial if you currently prepare management reports and graphs in other programs such as Power BI or Excel.

Frequently Asked Questions

Can I use my current people counter and still access the Bellwether Software?

If you already have a supported people counter installed, we will be able to redirect its data stream toward us. There are a few different pathways (depending on your current tech) so make sure you speak with us before you buy.

Can I import my past data into Bellwether?

Absolutely. Get in touch with our friendly team at any point during the onboarding process to arrange this.

How do I integrate my POS system with Bellwether?

The majority of POS providers (including Shopify, Vend, Lightspeed and others) can provide an API feed into Bellwether. We will handle this for you- no tech wizardry required.

How will the people counter be installed?

If you purchase online you'll have contractor you use for installing. If you would like us to manage the install, contact us for a full installation quote in your area..

Learn about our tech