Visitor counting for galleries & museums

The results are in.

Group arrivals, busy foyers and low gallery light are where most counters slip. We've trialled the main counting technologies side by side. Here's how they compare.

Bellwether
Accurate in groups, foyers and low light.
Highest Integration Effort
98%
Bellwether
3D stereoscopic vision
98%
Thermal
Works in low light.
Lower accuracy, temperature-affected.
86%
Thermal
Heat signatures
86%
RFID
Counts tags, not people.
Higher cost, complex setup.
66%
RFID
Radio waves
66%
Laser Beam
Struggles with tour groups and busy foyers.
Cost effective, simple install.
62%
Laser Beam
Infrared interruptions
62%

Trusted by leading galleries, museums and public spaces.













Every visitor your counter misses is funding you never get to ask for.

Run Bellwether and you'll know exactly how many people your exhibitions really reach.

Book a demo
WHY IT HAPPENS

Beams count interruptions, RFID counts tags, thermal counts heat. Our technology counts people.

Our counters sit discreetly overhead, out of sightlines and away from the work on the walls. They read height and direction, and are verified at above 98% accuracy levels.

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Video explainer / 90 seconds / engineer to engineer
ROSTERING

Staff your galleries against accurate visitor numbers.

See your real peaks

Hourly counts show when your galleries and exhibitions are genuinely busy. No more hunches.

Stop defending a quiet Tuesday

When front of house says flat out and the counter says quiet, accurate numbers end the rostering debate.

Back every funding bid

Back grant applications, sponsor reports and board updates with attendance figures you can defend with confidence.

We play nicely with others.

The tool you know

Straight into Power BI.

Already run your own BI system? We plug straight into it, so visitor numbers flow into the reports your board and funders already see. If not, you can use the Bellwether Software platform.

Privacy and trust

We count people. We don't identify them.

Counting, not watching

No video stored, no video sent, no facial recognition anywhere in the system.

Anonymous by default

People counters aren't CCTV. Visitors are counted, never recorded, so your galleries stay a place to look, not be looked at.

No uniquely identifiable data

No names, no faces. Nothing is collected that can identify anyone.

Getting started

Three steps. No disruption.

A short call, a quick install and your first report. No disruption to your visitors or your exhibitions.

01

A short call

We talk through what your current counter is telling you, and what it is likely missing.

02

Install

We fit the counters above your entrances and gallery thresholds, which typically takes 60 to 90 minutes.

03

Your first report

Your true count, hour by hour, verified at above 98% accuracy levels.