Measure your success against the market
Gain a clear view of your competitive standing and the critical foresight needed to identify and address underlying operational issues.
Understand current market trends
Identify the exact percentage of visitors who left your space and subsequently revisited within certain timeframes.
Gain insights into Competitor gains
When the market is climbing and your locations are underperforming, it’s a definitive signal that you’re losing market share
Identify high-potential territories and scale your footprint
Pinpoint top-performing regions andunlock data-backed opportunities forexpansion
Know your frenemies.
(And how their ATV is doing)
Don't operate in a vacuum. Bellwether gives you the "Sun Tzu" advantage with a competitive goldmine of footfall and transactional data. Business leadership can be isolating when you lack a market benchmark. We provide the transaction volumes, ATV and conversion insights you need to answer the ultimate question:
Is it us, or is it the market? Gain the intelligence to compete with certainty.
Ready to Access Bellwether Data?
Access to our competitive goldmine is built on mutual contribution. To benefit from the pool’s insights, you must be a Bellwether customer. Your data joins a collective stream of market intelligence; in exchange, you receive the keys to the kingdom—benchmarks, ATV trends, and conversion data that would be impossible to find in isolation.
Frequently asked questions
What does Bellwether mean by "the Sun Tzu advantage"?
In The Art of War, Sun Tzu emphasizes that knowing your enemy and yourself leads to victory. Bellwether provides the "knowing the enemy" (the market) part of that equation. We give you the benchmarks to see how your competitors are performing, so you aren't making strategic decisions in the dark.
Who is Bellwether designed for?
We primarily serve business leaders, CEOs, and Operations Directors who are tired of guessing. If you’ve ever wondered why sales are down despite a great marketing campaign—or why they’re up but you still feel like you're trailing behind—Bellwether is for you.
What specific metrics does Bellwether track?
We focus on the "Big Three" of market intelligence:
Footfall: Total traffic trends in your specific sector or location.
Transaction Volumes: How many people are actually buying across the market.
Average Transaction Value (ATV): What the typical customer is spending elsewhere.
How does this help me answer "Is it us, or is it the market?"
If your sales are down 5% but the market benchmark is down 15%, you’re actually winning. Conversely, if you’re up 2% but the market is up 20%, you have a conversion leak. We provide the context to tell those two stories apart.
Is my own company’s data kept private?
Absolutely. We provide aggregated market benchmarks. While you gain the intelligence of the "goldmine," your specific proprietary data remains secure and is never exposed directly to competitors.
How often is the data updated?
We know that stale data is useless. Bellwether provides regular updates to ensure your "market benchmark" reflects current consumer behavior, not last year’s trends.
How do I get started with Bellwether?
Getting started is simple. We integrate with your existing data streams to provide a side-by-side comparison of your performance against the broader market.