Macro traffic and retail benchmarking
Hansel and Gretel maps movement, mindsets and competitive behaviour across your full catchment, so you can see where growth is hiding and how to win it.
Talk to us about Hansel and Gretel.Macro traffic and retail benchmarking intelligence for retailers and centres.
True catchment
Real market potential
Measure your real catchment, not a guessed radius. See the actual geographic footprint of your store.
Movement patterns
Shopper journeys
See how customers move across stores, suburbs and centres.
Psychographics
Values and loyalty
Understand psychographics, loyalty and cross-shopping patterns.
Market share
Wallet share leakage
Reveal where market share and wallet share are leaking to competitors.
Why it matters
Your sales figures only show what happened inside your business. Hansel and Gretel shows the wider market around you, including shoppers who are not choosing you, competitors who are winning them, and the local patterns shaping that behaviour.
Talk to us about Hansel and Gretel.Market share
Claim your share of wallet.
See how many shoppers in your catchment are spending with competitors instead of you.
Cross-shopping leakage
Quantify how many of your customers also shop elsewhere
Find out how many of their customers you are failing to capture.
Frequency of visit
Track visit frequency and loyalty patterns.
Find your most valuable repeat customers and reactivate those who have lapsed.
How it works
Hansel and Gretel combines anonymised movement data, psychographic profiling and competitive intelligence to show not just how many people visit, but who they are, where they came from and where your market share is leaking.
Privacy-safe location signals
Show where people travel from, which stores they visit and how long they stay.
Movement data
Values, lifestyles and spending power
Customer personas add context around preferences and behaviours.
Psychographic profiling
Benchmark the market around you
Catchment overlap, cross-shopping, visit frequency and market share across your network and competitors.
Competitive intelligence
Product modules
Catchment. Your market is not a perfect circle.
Catchment maps the real organic footprint of your store using actual movement patterns, showing the geographic area where most of your customers live and work.
Radius. Three clear zones from your door.
Radius breaks down performance across your 500 metre doorstep, 1 kilometre neighbourhood and 5 kilometre regional footprint, so you can see how local behaviour changes by distance.
Rival Radar. Benchmark the market around you.
Rival Radar compares your store directly with your chosen competitors, so you can see where you stand in the local pecking order and where rivals are gaining ground.
Customer Cadence. The rhythm of your shop.
Customer Cadence maps return rates and purchase timing by suburb, helping you understand how often locals buy and where your most loyal revenue lives.
Competitive intelligence
Hansel and Gretel gives you a clearer view of cross-shopping behaviour, catchment overlap and relative market performance. It helps you understand whether a slow week is a market trend or a sign that a rival is taking your share.
Side-by-side comparison
Compare your performance side by side with nearby competitors.
Catchment overlap
See where their customers overlap with your catchment.
Wallet share mapping
Identify sectors and zones where wallets are going elsewhere.
Built for smarter retail decisions
Marketing
Target real catchments, not wasted geographies.
Store operations
Align staffing, promotions and local activity with customer rhythms.
Network planning
Use catchment shape and movement patterns to support relocations, new stores and centre strategy.
Category and merchandising
Understand where spending is happening by sector and where you are being left out.
Privacy and trust
Hansel and Gretel uses anonymised, aggregated movement intelligence to reveal patterns, not identities. It gives retailers rich market visibility while protecting customer privacy.
No named individual profiles.
No direct identity tracking.
Built around aggregated movement and behaviour patterns.
Part of the Voice of Truth Control Suite
It connects catchment, movement and competitive insight with Bellwether’s store traffic, fitting room, trading and performance analytics.
Connect macro movement to in-store performance
Link catchment and competitive data directly to what’s happening inside your stores.
Turn market intelligence into local action
Give store teams the context they need to act on what the data is showing.
Give strategy, marketing and store teams one shared view
One platform, one source of truth - no more siloed reporting.
Retail catchment analysis shows where your customers come from and defines the real geographic footprint of your store.
Hansel and Gretel combines movement data, psychographic profiling and retail competitive intelligence in one platform, built specifically for retailers and centres.
It benchmarks your performance against chosen competitors, showing catchment overlap, cross-shopping leakage, market share and visit frequency trends.
Cross-shopping leakage is the share of customer visits and spend that is going to competitors instead of your business.
Psychographic profiling helps retailers understand customer values, lifestyles, spending power and preferences, not just age or income.
Yes. It uses anonymised and aggregated movement intelligence rather than personal identity data.
Bellwether advantage
Book a Hansel and Gretel demo to uncover your true catchment, benchmark competitors and find the market share you are missing.
