We're Software as a Service. But also Humans as a Service

Bellwether isn't another anonymous Cloud vendor. We're a team of retail experts providing real-time support for all our retail customers.

The team behind your growth

Phil Elliott

Founder and CEO

Retail visionary, sailor and scuba diver. You'll either find him chasing retail innovation or gliding along the bottom of the ocean with a tank on his bank.

Scott Elliott

Founder | CTO

Amy Elliott

Founder | Marketing

Noah Goddard

Head of Operations NZ

Kevin Mayall

Sales - BDM

Eli Goddard

Business Support

Carter Lowther

Lead Installer

Debbie Raphael

Administration Support

Caitlin Hamilton

Business Support

Trinity Merwyn

Projects and Partnerships

Passionate about reading, sourdough bread and empowering store teams to deliver epic customer service interactions.

Voice of Truth

Data doesn't lie. Bellwether reveals hidden patterns in customer behaviour and spending that help you see opportunities - and seize them.

Retail Support

We don't simply sell software and leave you to it. Bellwether comes with exceptional expert support. Our people work with you to improve shop floor experiences, strengthen operational weaknesses, and upskill staff.

Smart Innovation

Move fast and fix things. We're a constructive disruptor. Join Bellwether and get yourself on the cutting edge of positive retail innovation.

Graceful Integration

We won't give your IT team anything to get grump about. Our system integrations are smooth and painless for everyone involved.

Built by retailers, for retailers.

Our vision

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We exist to amplify the truth of retail. The real work, the real people, and the real stakes behind every transaction

Our mission

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We raise the global standard for retail performance. Arming teams with the data to understand their world and the skills to excel in it, one conversion at a time.

How we help you grow

We help retailers and venue operators modernise and scale through smart, tailored technology solutions that turn foot traffic into actionable intelligence.

Footfall Counting

Accurate foot traffic data from day one.

Easy to use software

Real-time insights from connected stores.

Retail Coaching

Hands-on guidance to build data-driven habits.

Decoration

Bellwether not only offered a door counter that identified actionable insights, but they also provided the Greet, Meet, Close & Upsell Framework which we could adapt to our business needs for training purposes.

Andrew Claridge, Store Manager and Laura-Alice, Business and Performance Manager, Hunting and Fishing Nelson

Sarah Mitchell

Operations Director

We get on great with all the tech stacks.

Frequently asked questions

What does Bellwether do?

Bellwether is a retail performance system that combines people‑counting cameras, live trading data and expert support to show where customers are underspending  - and how to turn those missed opportunities into sales. It gives you clear visibility over footfall, conversion, ATV and staff performance across all your stores.

Who is Bellwether designed for?

Bellwether is built for growth‑focused bricks‑and‑mortar retailers with multiple stores who want better visibility, tighter control and more profit from their network. Typical customers run between 3-50 stores across New Zealand and the eastern seaboard of Australia and hate leaving money on the table.

Do I need to be 'good with data' to use Bellwether?

No. The hard analytics happens behind the scenes. You and your managers get simple dashboards, clear metrics and plain‑English recommendations that make it obvious what to do next in each store.

How quickly will I see value?

Once cameras and integrations are live, you start seeing meaningful patterns within days and clear trends within a few weeks. Most customers spot obvious underspend, staffing gaps or process issues surprisingly quickly once they can see the data clearly.

Is Bellwether just software?

No. The software is one part; our retail experts are the other. Bellwether comes with hands‑on support, training and coaching so your team can use the insight to actually change behaviour on the shop floor.

Decoration

Questions about how it works?

From camera set-up and privacy to training your floor team, Bellwether has straight answers and proven processes.

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