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Retail Terminology Every Store Owner Should Know

Anchor StoreYour anchor store, or sometimes known as “key tenant” is usually the biggest well known brand in your mall, shopping center or retail precinct. If you’re a smaller retailer, Anchor stores are great for your area as they will help pull in more foot traffic to the area. Big Box StoreBig box stores are usually part of a major chain of retailers with a well known name and established brand. You guessed it, the stores are normally square or rectangular in shape. Brick and ...

Bellwether is a People Counting and Footfall Monitoring Software Company

First founded in 2014, Bellwether is a tight knit team of retail experts. What started in New Zealand as a small family run company has quickly grown into a global operation. As a company we pride ourselves on the ability to think outside the box and come up with new data driven solutions to the problems you may be facing in your bricks and mortar retail store. From leveraging your footfall data to increase conversion rates, seizes lost sale opportunities, decreasing retail theft and u...

Not Greeting Customers, is Losing Your Retail Store Money

When a customer visits your store, they may have first come across your physical retail brand online or via Social Media and been tempted to finally visit in person.Or perhaps they are a seasoned and loyal customer, returning after many successful trips. Make no assumptions, they may be first timers and everything that unfolds in the following moments is critical to how they perceive your brand.Regardless of the scenario, when that customer steps through your store doors, their in-store journey ...

Closing a Sale With Confidence

What kind of music should you listen to while fishing?Something catchy!Okay all jokes aside, today we want to tell you a story about a dive shop, a customer and a completely awesome sales journey. We know that still sounds like the first line of our next joke but let us lay it all out for you. Once upon a time…It was a bright and beautiful day in Townsville. Fueled by the knowledge of an impending birthday, our customer walks into a dive shop. The dive shop is bright, colorful and well st...