[ Hero Background Image ]
High-precision visitor intelligence

The Voice of Truth for every space you manage.

Turning information into transformation

Who we help

Originally built for retail, our technology now serves a wider international community of facility, library, gallery and museum leaders who are all asking the same question: “is this space really working for the people who use it?”

[ Image ]
Retail
[ Image ]
Shopping Centres
[ Image ]
Facilities
[ Image ]
Government
[ Image ]
Libraries, Museums & Art Galleries
[ Image ]
I.T and Data Analytics
[ Image ]
Leadership Teams
[ Image ]
Operations and Facilities Management
[ Image ]
Retail
[ Image ]
Shopping Centres
[ Image ]
Facilities
[ Image ]
Government
[ Image ]
Libraries, Museums & Art Galleries
[ Image ]
I.T and Data Analytics
[ Image ]
Leadership Teams
[ Image ]
Operations and Facilities Management

Hidden patterns. Unlocked potential.

[ Footfall Counters image ]
[ Density Sensors image ]
[ Fitting Room Live image ]
[ Hansel & Gretel image ]
Accurate Footfall Counters
People counting you can trust
Density Sensors
Understand dwell time and space utilisation
Fitting Room Live
Maximise your best converting space
Hansel and Gretel
Map macro movement patterns across your full catchment area
01
Lowest hanging fruit
Automatically generated suggestions show you the specific hours and days where you are missing easy sales
02
5%
additional revenue generated for top retailers in their first year through our unique data science approach.
03
9-1 Rule
return on investment, meaning for every $1 spent on Bellwether, you can expect to generate $9 back.
04
20,000+
Retail associates leveraging Bellwether’s behavioral insights and influence.
Retail Intelligence

Hidden Patterns that unlock sales.

Sales reports tell you what you sold. Bellwether shows you what you missed.

01
Discover Underspend
Stay in sync with trading patterns and course correct, no matter where you’re working from.
02
Compare Performance
Compare stores and brands with live market benchmarking data.
03
Empower your team
Turn complex data into clear, simple actions for store managers.
[ Discover Underspend image ]
[ Compare Performance image ]
[ Empower your team image ]

Explore the software

[ Video ]
If you’re a retailer, watch this
[ Video ]
If you’re a footfall space person, watch this
Retail Coaching

Move fast and fix things

Once Bellwether software has identified missed opportunities, our coaching framework helps your floor team close them. We combine data-driven GMCU scoring with practical training, scripts and workshops so staff Greet, Meet, Close and Upsell with more confidence - lifting your conversion and ATV numbers.

01
GMCU training
Introduce the Greet, Meet, Close, Upsell into every store.
02
Workshops & Playbooks
Workshops tailored to your brand and store formats.
03
Education Hub
Content that keeps skills sharp and sales performance lifting.
[ Retail Coaching image ]
Technology

Smart innovation with deep retail roots

You can use your sensors or ours. We install and calibrate. The dashboard is clean and intuitive. Insights are clear and unambiguous. It just works.

[ Technology / Dashboard image ]
Footfall Counters
AI & Machine Learning
Live Benchmarking
Retail Coaching
Store Analytics
POS Integration
Non-Ticketed Event Visitation
Spacial Intelligence
Footfall Counters
AI & Machine Learning
Live Benchmarking
Retail Coaching
Store Analytics
POS Integration
Non-Ticketed Event Visitation
Spacial Intelligence
Integrations

Graceful integration with retail stacks

Bellwether fits neatly into your existing retail tech stack and runs independently of your core IT infrastructure over 4G/5G. We integrate with leading POS and retail platforms, and bring historical store data into one clean, intuitive interface.

No per-user licence games!
You pay per entrance, then give as many team members as you like access to the insight.
Dedicated Audit team
We value data accuracy and system reliability. Our support team works to ensure it’s rock-solid across thousands of live locations.
[ Integrations image ]
Hansel & Gretel Movement Data

Macro traffic and retail benchmarking

Hansel and Gretel. Follow your customer’s journey. Hansel and Gretel maps movement, mindsets and competitive behaviour across your full catchment area, so you can see where growth is hiding and how to win it

[ Hansel & Gretel map image ]
37%
Home base - AKL region
64%
Shopped your competitor
43%
Revisited within 3 months
52%
Didn’t return within 1 year
[ About Bellwether image ]
About Bellwether

At Bellwether we are constructive disruptors.

We are retail experts who understand the levers that accelerate growth. Our unique software is a result of that expertise, plus years of real-world testing and a continuous improvement mindset. If you value truly innovative thinking and staying ahead of the curve, you’ll love working with us - retail’s constructive disruptors!

Rock-solid & Reliable
Deep roots in Retail
Success whisperers
Wrap-around support
Unleash Potential
Turning information into transformation

Questions about how it works?

From camera set-up and privacy to training your floor team, Bellwether has straight answers and proven processes.

FAQ

Frequently asked questions

01
What does Bellwether do?
Bellwether is a retail performance system that combines people-counting cameras, live trading data and expert support to show where customers are underspending - and how to turn those missed opportunities into sales. It gives you clear visibility over footfall, conversion, ATV and staff performance across all your stores.
02
Who is Bellwether designed for?
Bellwether is built for growth-focused bricks-and-mortar retailers with multiple stores who want better visibility, tighter control and more profit from their network. Typical customers run between 3-50 stores across New Zealand and the eastern seaboard of Australia and hate leaving money on the table.
03
Do I need to be ‘good with data’ to use Bellwether?
No. The hard analytics happens behind the scenes. You and your managers get simple dashboards, clear metrics and plain-English recommendations that make it obvious what to do next in each store.
04
How quickly will I see value?
Once cameras and integrations are live, you start seeing meaningful patterns within days and clear trends within a few weeks. Most customers spot obvious underspend, staffing gaps or process issues surprisingly quickly once they can see the data clearly.
05
Is Bellwether just software?
No. The software is one part; our retail experts are the other. Bellwether comes with hands-on support, training and coaching so your team can use the insight to actually change behaviour on the shop floor.