Tired of Missing Sales? You Need More Than Just Guesswork.
Without real-time insights, you're unknowingly losing revenue and struggling with staffing, unable to convert store visitors into buyers.


Your Smart Solution for Growing Sales
Bellwether connects POS and footfall data to turn lost sales into smarter retail growth.

Why Australian Retailers are Choosing Bellwether
Proven Accuracy
At Bellwether, we understand that data is only valuable if it's accurate. Our commitment to precision directly addresses the common frustrations retailers face with unreliable counting systems.
Unlike traditional 2D or infrared counters, Bellwether utilizes cutting-edge 3D stereoscopic lenses. This advanced technology provides unparalleled depth perception, allowing for highly precise counting even in busy environments.
With truly accurate foot traffic data, you can finally calculate your sales conversion rates with confidence. This reliable metric becomes a trustworthy benchmark for measuring the effectiveness of your marketing, merchandising, and staffing strategies, leading to data-backed improvements you can trust.
Easy Setup & Intuitive UI
Getting started with Bellwether is designed to be effortless, ensuring you gain valuable insights without technical headaches.
Our streamlined process guides you from purchase to powerful data in just a few simple steps:
Order with Confidence: Select your Bellwether People Counting Kit components and ship them right to your store doors.
Simple Installation: Your Bellwether sensor is engineered for straightforward installation. With Power over Ethernet (POE) capability, it connects directly to your network via a single cable for both power and data. No complex wiring or specialized tools are required. Our comprehensive, easy-to-follow guides and dedicated local support ensure a smooth setup process, typically taking less than 45 minutes to install.
Instant Insights Login: Once installed and activated, your sensor immediately begins collecting accurate foot traffic data. You'll receive secure login credentials to your intuitive Bellwether dashboard. This user-friendly interface provides real-time insights, allowing you to instantly view footfall, analyze conversion rates (when synced with your POS data), and track key performance indicators from any device, anywhere.
Actionable Insights
Bellwether doesn't just provide numbers; we deliver intelligence that directly translates into profit-boosting decisions for your retail business. Our dashboard transforms complex data into clear, actionable insights you can implement immediately.
Optimized Staffing: Identify peak traffic hours and days to perfectly align your staffing schedules. This ensures optimal customer service during busy periods, reduces wait times, and prevents overstaffing during quieter moments, directly lowering labor costs and maximizing sales opportunities.
Smarter Marketing & Merchandising: Measure the direct impact of your marketing campaigns, window displays, and in-store promotions on foot traffic and conversion rates. Understand what drives customers into your store and what converts them into buyers, allowing you to refine strategies and allocate your budget more effectively for maximum ROI.
Local Support
Choosing Bellwether means partnering with a team that truly understands the unique dynamics of the Australian retail market. Our commitment to local support ensures you're never left in the dark.
Dedicated Australian Team: Benefit from direct access to a responsive support team based in the region. We're here to provide timely assistance, answer your questions, and help you maximize your Bellwether system's potential, ensuring you get the most out of your investment.
Tailored Guidance:Our team of experts is only ever a phone call away for dedicated installation or onboarding guidance.
ROI Focused
Investing in Bellwether People Counting solutions is not just an expense; it's a strategic investment designed to deliver a significant return on investment (ROI) for your retail business. Our goal is to empower you to directly measure and improve your profitability.
Measurable Profit Growth: By accurately tracking foot traffic and sales conversion, you gain the insights needed to identify lost sales opportunities and optimize operations. This leads to tangible increases in revenue per visitor, higher average transaction values, and ultimately, a healthier bottom line.
Cost Savings & Efficiency: Beyond increasing sales, our data helps you optimize staffing, reduce unnecessary labor costs, and make more efficient use of your retail space.
We are dedicated to empowering Australian retailers with precise, actionable data. With years of expertise in foot traffic and sales conversion analytics, Bellwether provides the tools and insights you need to optimize performance and unlock your store's true profit potential.
Pioneering Retail Insight
1. Order Your Hardware
Select which hardware components you need from our store.
2. Activate Dashboard
Shortly after your order, you'll receive an email from us.
This email will invite you to activate your secure Bellwether Dashboard subscription, giving you access to your powerful analytics platform.
It will also provide real-time tracking updates so you know exactly when your hardware is on its way.
3. Install & Start Analyzing
Once your Bellwether hardware arrives, simply follow our straightforward, plug-and-play installation guide – typically taking less than 45 minutes.
As soon as it's installed, your sensor begins collecting accurate foot traffic data, and you can immediately log into your dashboard to start analyzing insights and optimizing your store.
We pinpoint lost sales — making them easy to turn into profit.
2.2B+
People Movements Tracked
3,000+
Retail Associates Empowered
Unrivalled Local Support
Dedicated to Your Success
Don't Just Count. Make Every Footstep Count.
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