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Stop Guessing. Start Growing.

Unlock Your Store's True Potential, Bellwether People Counters for Australian Retailers

Get Accurate Footfall Data & Boost Your Bottom Line.

Get Started Fast

Your Bellwether Kit includes all the essentials for immediate setup and accurate data collection, ensuring you have everything required for powerful insights, right out of the box.

Why Australian Retailers are Choosing Bellwether

Proven Accuracy

At Bellwether, we understand that data is only valuable if it's accurate. Our commitment to precision directly addresses the common frustrations retailers face with unreliable counting systems.

Unlike traditional 2D or infrared counters, Bellwether utilizes cutting-edge 3D stereoscopic lenses. This advanced technology provides unparalleled depth perception, allowing for highly precise counting even in busy environments.

With truly accurate foot traffic data, you can finally calculate your sales conversion rates with confidence. This reliable metric becomes a trustworthy benchmark for measuring the effectiveness of your marketing, merchandising, and staffing strategies, leading to data-backed improvements you can trust.

Easy Setup & Intuitive UI

Getting started with Bellwether is designed to be effortless, ensuring you gain valuable insights without technical headaches.

Our streamlined process guides you from purchase to powerful data in just a few simple steps:

  1. Order with Confidence: Select your Bellwether People Counting Kit components and ship them right to your store doors.

  2. Simple Installation: Your Bellwether sensor is engineered for straightforward installation. With Power over Ethernet (POE) capability, it connects directly to your network via a single cable for both power and data. No complex wiring or specialized tools are required. Our comprehensive, easy-to-follow guides and dedicated local support ensure a smooth setup process, typically taking less than 45 minutes to install.

  3. Instant Insights Login: Once installed and activated, your sensor immediately begins collecting accurate foot traffic data. You'll receive secure login credentials to your intuitive Bellwether dashboard. This user-friendly interface provides real-time insights, allowing you to instantly view footfall, analyze conversion rates (when synced with your POS data), and track key performance indicators from any device, anywhere.

Actionable Insights

Bellwether doesn't just provide numbers; we deliver intelligence that directly translates into profit-boosting decisions for your retail business. Our dashboard transforms complex data into clear, actionable insights you can implement immediately.

  • Optimized Staffing: Identify peak traffic hours and days to perfectly align your staffing schedules. This ensures optimal customer service during busy periods, reduces wait times, and prevents overstaffing during quieter moments, directly lowering labor costs and maximizing sales opportunities.

  • Smarter Marketing & Merchandising: Measure the direct impact of your marketing campaigns, window displays, and in-store promotions on foot traffic and conversion rates. Understand what drives customers into your store and what converts them into buyers, allowing you to refine strategies and allocate your budget more effectively for maximum ROI.

Local Support

Choosing Bellwether means partnering with a team that truly understands the unique dynamics of the Australian retail market. Our commitment to local support ensures you're never left in the dark.

  • Dedicated Australian Team: Benefit from direct access to a responsive support team based in the region. We're here to provide timely assistance, answer your questions, and help you maximize your Bellwether system's potential, ensuring you get the most out of your investment.

  • Tailored Guidance:Our team of experts is only ever a phone call away for dedicated installation or onboarding guidance. 

ROI Focused

Investing in Bellwether People Counting solutions is not just an expense; it's a strategic investment designed to deliver a significant return on investment (ROI) for your retail business. Our goal is to empower you to directly measure and improve your profitability.

  • Measurable Profit Growth: By accurately tracking foot traffic and sales conversion, you gain the insights needed to identify lost sales opportunities and optimize operations. This leads to tangible increases in revenue per visitor, higher average transaction values, and ultimately, a healthier bottom line.

  • Cost Savings & Efficiency: Beyond increasing sales, our data helps you optimize staffing, reduce unnecessary labor costs, and make more efficient use of your retail space.

We are dedicated to empowering Australian retailers with precise, actionable data. With years of expertise in foot traffic and sales conversion analytics, Bellwether provides the tools and insights you need to optimize performance and unlock your store's true profit potential.

Pioneering Retail Insight

1. Order Your Hardware

Select which hardware components you need from our store.

2. Activate Dashboard

Shortly after your order, you'll receive an email from us.

This email will invite you to activate your secure Bellwether Dashboard subscription, giving you access to your powerful analytics platform.

It will also provide real-time tracking updates so you know exactly when your hardware is on its way.

3. Install & Start Analyzing

Once your Bellwether hardware arrives, simply follow our straightforward, plug-and-play installation guide – typically taking less than 45 minutes.

As soon as it's installed, your sensor begins collecting accurate foot traffic data, and you can immediately log into your dashboard to start analyzing insights and optimizing your store.

We pinpoint lost sales — making them easy to turn into profit.

2.2B+

People Movements Tracked

3,000+

Retail Associates Empowered

Unrivalled Local Support

Dedicated to Your Success

Don't Just Count. Make Every Footstep Count.

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