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The year was 2012.... Queen Elizabeth parachuted into the Olympics, Gangnam Style became a world famous phenomena and this was the year we realised that the Mayans probably just ran out of room on their calendar.
In that same year, somewhere far far away on a tiny island, left off the map in most movies...three brainiacs were realising retailers had a massive problem.
Our mission is what gets us out of bed in the morning.
While working with retailers from a marketing perspective, we stumbled upon a pesky itch, we really wanted to try scratch...retailers were really struggling to see their Return on Investment when it came to marketing and staff performance.
In more simple terms, “when I run this big promotion...does that actually get more feet through the door..”?
So we put on our thinking caps and kicked things off by installing some snazzy (although not super accurate) laser beam people counters for our handful of our retailers.
Each month we would then manually juggle data like circus performers with a degree in excel to whip up reports we could send off that showed our retailers if their marketing efforts really were making a difference.
Fast forward to November 2014, our first brave customer in Lower Hutt got to peek into real-time data for their foot traffic with an online login.
After a few months of success, we tossed the price tag and pesky limitations of third-party software out the window...and launched our shiny, custom-designed Bellwether dashboard.
Many of those features we initially showcased are still rocking on the dashboard today..although just with a slightly tidier vibe.
Then came the plot twist... a little hiccup and blip in the system called Covid-19. Our team had to knuckle down big time as many did, but we persevered and kept the momentum going!
Now, we’re strutting our stuff across NZ, AU, the USA, and Europe, tracking over 2.3 billion people movements a year and serving more than 3000+ front line retail heroes daily. Our tight-knit crew of just nine does it all, wearing multiple hats like nobodies' business.
We feel like we really are on a mission to keep sharing our software solution worldwide, so buckle up and stay tuned for whatever the next chapter holds.
Teamwork makes for dreamwork.
Now we’re a dream team of nine. While our base of operations isn’t quite a next door neighbour to Silicon Valley mongols like Google or X, we love the fact our headquarters is situated where this story began in the beautiful town of Taupo, New Zealand.
Offering innovative solutions designed to enhance visitor experiences in your space
Managing your space might be complex, but pinpointing operational improvements becomes easier with Bellwether’s support.
Customer Service That Will Knock Your Socks Off
Our awesome team is on a mission to make your experience with our software nothing short of spectacular at every twist and turn.
Whether you’re a seasoned pro looking for help with a specific task or just hopping on board, we’ve got your back with personalized 1:1 training and lightning-fast replies.
From fixing "hiccups" or squashing "data gremlins" to giving top-notch training, we’re here to ensure you’re getting the absolute best out of our service.
Training, Onboarding and 1:1 Data Coaching Sessions
Our training sessions are like a superhero cape for you and your team, giving you all the skills and tricks that will allow you to unleash the full power of our software within your space.
Whether you're a data wizard or just dipping your toes in, we’ve got personalized coaching that fits what you're looking for.
We’re all about knowledge is power as a mantra, and we’re on a mission to arm you with all the knowledge you'll need to lead your space confidently and present like a pro at your next meeting.
We love hearing from Rockstars!
We are always on the lookout for legendary team players! Fire through your CV and we’ll take a look.
We are a values-driven, mission-focused, tech company based in Aotearoa, New Zealand.
With ten years in the game, Bellwether proudly leads in New Zealand retail analytics scene.
What is our mission?
We're not here to fold fitted sheets, we don't dream small so we're on a mission to become the biggest global influencer in retail.
We plan to arm retail pros all across the globe with all the savvy info they need to make smart, evidence-based, data driven choices that SUPERCHARGE their retail efficiency and revolutionize store operations!
What are the company values?
Our company values guide us in our interactions, shape our company culture, and define our approach to innovation.
By aligning our actions and interactions both internal and external with these core values, we ensure that every step we take is a step towards making a positive meaningful impact while still helping businesses thrive and succeed in a competitive market.
But wait...why the name Bellwether?
The term “Bellwether” signifies something that guides or leads a trend. Our dream is to turn you into a retail star with our software, generating insights that boost your store way ahead of your rivals so you can lead the pack and always be trending ahead of the curve.
Check us out on social.
We're pretty proud of the vibrant online community we've built.
